PROJECT

The marketing department produces several seasonal campaigns throughout the year including Father's Day, Graduation and Back to School. These are used by the channel marketing team and made available to retailers such as the WD Store, Best Buy, Costco, and Staples.

The guidelines for the project where to maintain the brand tone and use the established corporate advertising standards. Advertisements captured moments where the intended target audience used WD products to protect their digital life. 

ROLE & RESPONSIBILITY

This project required working directly with the marketing manager to establish project timelines, develop campaign ideas and messaging. Responsibilities included design management, concept creation, graphic design executions and stock photography selection.